PR Content (PR video and brochure)

Higashiosaka joined forces with Kindai University (also located in Higashiosaka) to brand the city as a center for monozkuri. The brand’s main asset is not a conventional visual identity, but rather a bespoke typeface. The Higashiosaka font, created in cooperation with Kontrapunkt, functions as the “voice of the city.” It expresses Higashiosaka’s connected industries and the way in which the city’s products create connections in society.

A rotoscope animation movie created by the students of Kindai university and Yuki Hayashi. A story about a screw -the representative product of Higashiosaka- that connects our worlds.

A video of a slide-show that shows images taken by the students of Kindai university and Gottingham while they research what represent the city of Higashiosaka. The theme of Higashiosaka branding “connection” is the result of this research.

Higashiosaka is unparalleled in its passion for monozukuri (product creation). The strong desire and passion to create products and technologies that no one has ever made before intertwines, forming a thick connecting linkages like rope throughout the whole city. Higashiosaka’s challenger spirit has empowered us, and will go on empowering us to make products and technologies into the future.

Here is a video showing you Higashiosaka’s challenger spirit, which is imbued with that purpose and passion.

A Pythagorean device, products linked together to create one movement, based on the Made in Higashiosaka concept.

All the products that appear in the video are products made by companies in Higashiosaka,

and these companies themselves are mutually interlinked across various fields. We have represented this network of companies as a Pythagorean device.

Here are some products that represent Higashiosaka - Monozkuri City.

28 products that represent Higashiosaka - Monozkuri City.

Parts, a core industry in Higashiosaka, “are what connect society together”, and companies in Higashiosaka collaborate with each other to make products. From that, the City has designed a typeface around the keyword “connections”. It shows that one letter is likened to one company, and that connecting the various letters forms the Higashiosaka Monozkuri industries, and a program connecting letter with letter incorporates each individual letter, with changes depending on the arrangement of the letters.

As an exemplary monozkuri city, Higashiosaka’s products are the result of time-honored skills and practices, and a firm belief in craftsmanship. The catchphrase, “Where the Answer Is,” conveys the pride and conviction of city’s artisans. In Higashiosaka, made up of a closeknit network of companies, the answer lies in a rare combination of wisdom and skill which, even in the A.I. era, remain unrivaled.